Origins and development
Johannes Kiderlen, owner of the firm "Südtiroler Wein- und Traubensaftimport" built up the company chain "Weinkauff-Getränkemarkt GmbH" in Baden-Wuerttemberg with 25 shops specialized in wine and beverages. His father already used to have good relationships especially to the Italian wine producers on which he strengthened his import business.
After his training as a cooper with subsequent studies of beverage technologies at the University of Applied Science in Geisenheim, Germany, Johannes Kiderlen took over his father's import business to further develop his shops with a focus on wines and spirits.
As he recognized the signs of the time, Johannes Kiderlen started 1994 with offering wines, spirits and oils from the cask, so that he was able to react on his clients requests for bottling those in attractive bottles or jars. He realized a strong customer interest but also noticed that his offer of beverages from the cask did not fit into the assortment of a usual beverage shop. He figured out very clearly that a shop keeper has to sell such products personally to fulfill the high quality standards of products from the cask.
The first VOM FASS shop opened on 23 March 1994 in Regensburg, Germany, one week later the second shop followed in Aalen, Germany. Soon in October, two more shops were established, one in Landshut and the other in Nürnberg, both in Germany.
Today, VOM FASS AG counts more than 250 partners with shops in Germany, Austria, Switzerland, UK, France, Belgium, Italy, Hungary, Latvia, Japan, New Zealand and the US.